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Marketing Management

Dickson , Peter R

Marketing Management - Fort Worth : Dryden Publishing , 1994 . - 642 p . : Charts , Graphs ; 25 cm

ISBN: 9780030989339

Subjects--Topical Terms:
Maketing Management

Subjects--Index Terms: marketing Marketing Management Global Marketing Market Testing Portfolio Analysis

Dewey Class. No.: 658.8 / DIC

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