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The Marketing Book

Baker , Michael J

The Marketing Book - 4th ed. - New Delhi : Viva Books , 2000 . - 718 p . : Charts , Graphs ; 24 cm

ISBN: 9788176490931

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: marketing Market Management Relashionship Marketing Market

Dewey Class. No.: 658.8 / BAK

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