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Strategic Marketing Management Cases

Cravens , David W

Strategic Marketing Management Cases - Boston : IRWIN , 1999 . - 624 p . : Charts ; 25 cm

ISBN: 9780075618874

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Management Strategic Marketing Wind Technology Amtech Corporation

Dewey Class. No.: 658.8 / CRA

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