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Marketing Sales and Customer Services

Watkins , Charley

Marketing Sales and Customer Services - UK : CIB , 2002 . - 348 p . : Charts , Graphs ; 24 cm

ISBN: 0852975112

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Management Customer Services Marketing Philosophy Financial Services Relationship Profit Market Research Corporate Services Internal Communication

Dewey Class. No.: 658.8 / WAT

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