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Fundamentals of Marketing

Stanton , William I

Fundamentals of Marketing - 9th ed. - New York : McGraw Hill , 1991 . - 668 p . : Pic. ; 26 cm

ISBN: 9780070609525

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Management Marketing Research Business Market Public Relations International Marketing

Dewey Class. No.: 658.8 / STA

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