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Marketing

Baker , Michael J

Marketing - 6th ed. - London : Macmillan , 1996 . - 577 p . ; Charts , Graphs ; 25 cm

ISBN: 9780333663233

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: marketing Marketing Management Economy Marketing Strategy Advertising Channal Management

Dewey Class. No.: 658.8 / BAK

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