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Marketing for Bankers

Pezzullo, M.A.

Marketing for Bankers - America : American Bankers Association , 1993 . - 424 p. : ill. ; 28 cm

R10

ISBN: 0899823173

Subjects--Topical Terms:
Bank Marketing

Subjects--Index Terms: Strategic Marketing Case Studies

Dewey Class. No.: 332.1 / PEZ

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