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The Fundamentals of Advertising

Wilmshurst , John

The Fundamentals of Advertising - London : Butterworths , 1995 . - 267 P . : Pic. ; 23 cm

ISBN: 0750617845

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: fundamentals advertising Marketing Management Broadcasting Research Method Advertising Internationally Research Method

Dewey Class. No.: 658.8 / WIL

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