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Essentials of Marketing

McCarthy , E . Jerome

Essentials of Marketing - 5th ed. - Boston : IRWIN , 1991 . - 526 p . : Charts , Graphs , Pic . ; 27 cm

ISBN: 0256093237

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: marketing Economics Fundamentals Product Management Mass Selling Personal Selling Wholesaling International Markets

Dewey Class. No.: 658.8 / MAC

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