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Marketing

Kotler , Philip

Marketing - New Jersey : Prentice Hall , 1993 . - 632 p . : Charts , graphs , Pic . ; 25 cm

ISBN: 0135552443

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Goals of the Marketing Marketing Research Pricing Products International Marketing

Dewey Class. No.: 658.8 / KOT

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