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Managing financial services marketing/

Marsh , John

Managing financial services marketing/ J.R.Marsh - London : Pitman , 1988 . - 419 P . : Charts , Graphs ; 21 cm

ISBN: 0273028499

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Managing financial Marketing Management Financial Services Marketing

Dewey Class. No.: 658.8 / MAR

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