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Marketing and Business Strategy

By: Material type: TextTextOriginal language: Eng Publication details: Colombo : Author , 2017 .Description: 760 p. : Col. ill. ; 28 cmISBN:
  • 9789554441415
Subject(s): DDC classification:
  • 658.8 DIA
Contents:
Marketing Planning
Strategic Marketing Audit
Market Segmentation
Brand Management
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Holdings
Item type Current library Collection Call number Status Notes Barcode
Lending Book Lending Book IBSL Library Lending Section Lending Collection 658.8 DIA (Browse shelf(Opens below)) Available 09972
Lending Book Lending Book IBSL Library Reference Section Reference Collection 658.8 DIA (Browse shelf(Opens below)) Available R 20 08897

L11

Marketing Planning

Strategic Marketing Audit

Market Segmentation

Brand Management

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